Online Shopping Statistics – Is Your Offline Business Suffering

Are you an Online Shopper?…

The Online Shopping Statistics says that its a fair chance that you are…. and so is your neighbor.

So why are so many businesses resisting to taking their business online with any real purpose, it doesn’t make sense, especially when you look at some of the stats compiled by a recent Price-Waterhouse-Coopers survey (+others):

According to these surveys:

• 92 percent of Consumers use websites to compare prices
• 76 percent of Consumers use websites to access and print coupons
• 75 percent of Consumers purchase at least 1 products or services per month via the Internet
• 70 percent of Consumers use mobile phones to find out where the nearest store is located
• 70 percent of Consumers want to see what goods are in stock before going into the store
• 26 percent of Consumers spend at least $500 per month via the Internet

Certainly these stats mirror my own shopping behaviors, and many people I know. The Internet certainly give us access to so much information at our fingertips, it has also supplied a whole new choice of products to the consumer.

Global Online Shopping Statistics

The evolution and the improvement of global supply chains has meant that international retailers are able to deliver to Australians (& other overseas consumers), more cost effectively and quickly, removing what was previously a major  barrier to online shopping for the consumer.

Global E-Commerce Sales are tipped to exceed 1 Trillion dollars US by 2013, with sales growth of 19% per year, which is nothing to be sneezed at. In my own opinion, companies which ignore these stats are leaving money on the table, and potentially risking their own future.

It stands to reason that consumers worldwide are changing their shopping habits, and are heading online to shop driven by lower prices, greater convenience and access to broader selection of product to choose from.

Australian Online Shopping Statistics

At home here in Australia, Online Shoppers are tipped to spend more than $21.7 billion in 2015, up from $13.6 billion this year. 

Business Analysts are echoing that some sectors of the Australian offline retail industry are particularly at risk from the trend to shopping online offshore, including clothing, cosmetics, recreational/sporting products, footwear, gaming, books, and magazines. Analysts are predicting 44% of that is expected be spent at overseas web-sites.

Interestingly, these Online Shopping Statistics indicate that only 39% of Australian businesses have a web-site,  and only 32% of them use their site to sell products or services.

So in total, only around 12% of Australians businesses are using an e-commerce to transact with their customers. When you consider all the online shopping statistic above,  this it the most alarming stat for the bottom line of Australian business.

How to get your Business on the right side of these statistics

Taking your business online doesn’t need to be an ordeal.

If you have an offline business, and would like to find out how to successfully take your business online, whether it be an E-Commerce Store or a Business Website, email Cade at Aussie Website Solutions to book a free 30 minute consultation.

Have a most outstanding day,

Cade Arnel

BigCommerceReviewSite ©2011

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