December 16, 2017

5 Reasons Why EBAY Is Digging Its Own Grave

Ebay Coffin

ebay coffin

Online shopping giant, EBAY, is increasingly becoming unpopular with many Ebay store owners and sellers alike.

Interestingly enough they are some of Ebays biggest power-sellers!

Why is this happening?

EBAY is literally alienating small business, by penalizing sellers and forcing them to start an own online store with a shopping cart platform like BigCommerce.

Top 5 Reasons why EBAY is digging its own grave.

 - based on feedback from EBay businesses that are making the shift.

1. Increased Ebay Fees

 According to many Ebay Powersellers, Ebay has increased its the overall selling fees by as much as 20%. The bottom-line profits of Ebay Businesses have been severely effected, with Ebay making a simple decision to change its fees structure.  It seems Ebay is becoming greedy by enticing sellers by lowering listing fees on the front end, but raising fees on the back end… which leads me on to the next point.

2. Ebay Business Vulnerability

Ebay business owners are realising that their profit margins and business models of selling on EBAY is very vunerable to any decision EBAY wish to make…yes it sounds a little like Big Brother doesn’t it. This applies to selling fees, listing rules, template designs, ebay search algorythm, just to name a few.

3. Limited Conversion Options

When you compare some of the selling functionality of an Ebay Store to an online store platform like Bigcommerce. Ebay is quiet limited in the following areas.

-No product upgrade options (color, size, specs, etc)
Upselling-Poor Upselling.
-Poor social media integration
-No Live Chat for online customer service
-No Coupon Code promotion functionality
-No Customer order discounts
-Limited template options to improve conversion

4. Poor Buyer Experience

The listing templates that Ebay provides make it difficult for sellers to provide a good buying experience for their customers.

When shopping online, customers love to be able to closely examine the product pictures in detail to see all the features, quality or condition of the product. Often there are only a few poor photos of the product, none of which you can zoom in to clearly see any detail or features of the product.

The templates also make it difficult to neatly display product videos & other information which a customer maybe interested in, you basically need to be a html programmer to get your pages looking professional.

5. Branding Difficulty For Your Business

 The templates that Ebay provide for sellers are only designed to promote one brand, and theres no prizes for guessing who. If you look at an ebay product listing above the fold (without scrolling down), the only brand being clearly promoted…is EBAY. The Ebay templates make it difficult for Ebay store owners to differentiate there brand from their competitors brand.

Poor Branding Ebay Listing

These 5 items can not only effect the growth of an Ebay business, but it can seriously effect the bottom line of the business.

A business owner that made the move

Don’t just take my word for why Ebay Store owners are making the move.

A friend of mine, Jackie Stenhouse, recently switched her Cake Decorations business from an Ebay Store business model, to starting her very own online store called Cake Decorating Books and Supplies, using the Bigcommerce Shopping Cart platform. 

So I asked Jackie a few questions to understand her experience with selling product through Ebay, and why she moved her business model to be based on an online store.

Cade:  Hi Jackie. Do you mind me asking why you decide to move your online business from Ebay to your new own Online Store recently?

Jackie: I have decided to build my own online store, because with ebay, your business is definately in their hands and is very vulnerable. Anyone can take you out simply by adding negative feedback and giving you poor scores. Also the fees are becoming over the top. 

Cade: What are the benefits/advantages you expect to gain from having your own online store?

Jackie: The main advantage I expect to gain with my own store is to have the business in my hands 100%. You have to be so careful when writing your descriptions on ebay and you will get your products taken off if they don’t like what you have written.

Cade:  How have you found creating your own online store with Bigcommerce?

Jackie: Using Bigcommerce, I have found setting up my own store to be really easy. I am climbing rankings on google for a couple of my keywords, only a few weeks after going live, so they (bigcommerce) have definitely taken SEO seriously. There is also plenty of support and lots of videos (to help setup). If you can’t work something out, I simply send them an email and they reply within 24hrs.

So stay tune till next week, where I will be doing an in-depth review of the BigCommerce Shopping Cart platform

Have a most Outstanding Day,

Cade Arnel ©2011